NEWS

5 December 2016

Kedoo presents nov'16 YouTube News category research




"News" YouTube Channels Worldwide Market Overview split by language - November 2016 data 1)


LANGUAGE 2) TOTAL VIEWS 3) NEWS VIEWS 4) CATEGORY
SHARE, %
LANGUAGE
SHARE, %
LARGEST
CHANNEL, % 5)
ALL 357 934 606 069 10 380 103 576 2,9% 100%
ENGLISH 143 077 472 000 3 290 781 856 2,3% 32% 3,8%
SPANISH 42 016 474 120 907 555 841 2,2% 9% 3,5%
PORTUGUESE 21 031 897 429 294 446 564 1,4% 3% 1,9%
RUSSIAN 20 382 633 000 591 096 357 2,9% 6% 10,6%
ARABIC 16 724 458 093 1 043 606 185 6,2% 10% 3,0%
FRENCH 12 641 600 244 155 491 683 1,2% 1% 4,0%
DEUTCH 5 568 743 311 82 417 401 1,5% 1% 5,2%

  • 1) Data shows channels performance from 1st of November 2016 to 30th of November 2016
  • 2) Language - Language detected based on videos meta information
  • 3) Views data collected from the channels having 100,000+ views for the period 1-30 November 2016
  • 4) News Views - Views data collected from the channels belonging to News&Politics YouTube Category
  • 5) Largest Channel - Largest channel share on same language News&Politics YouTube category


YouTube "News" Broadcasters Worldwide Ranking by Views - November 2016 data 1) 2)


BROADCASTER 3) SUBSCRIBERS VIEWS 4) COUNTRY
1 INDIATV 1 088 157 126 160 016 INDIA
2 ABC NEWS 2 202 860 107 100 288 USA
3 VGTRK [TOTAL] 970 598 80 719 151 RUSSIA
4 RT [TOTAL] 4 484 000 79 618 000 RUSSIA
5 CNN [TOTAL] 1 897 000 78 259 000 USA
6 V6 NEWS 441 908 51 023 922 INDIA
7 ABS-CBN NEWS 2 748 408 49 884 414 PHILIPPINES
8 AL JAZEERA [TOTAL] 2 578 000 41 532 000 QATAR
9 FOX NEWS 426 352 38 064 398 USA
10 NDTV 732 085 29 309 031 INDIA
11 EURONEWS [TOTAL] 1 114 000 24 943 000 FRANCE
12 MSNBC 231 475 18 655 644 USA
13 CHANNEL UKRAINE 527 505 16 223 809 UKRAINE
14 CBS NEWS 294 669 14 976 156 USA
15 BBC [TOTAL] 1 165 000 14 717 000 UNITED KINGDOM
16 AL ARABIYA 1 115 123 13 564 265 UAE
17 NBC NEWS 323 933 12 432 117 USA
18 CCTV [TOTAL] 131 000 9 777 000 CHINA
19 DW [TOTAL] 577 000 9 063 000 GERMANY
20 112 UKRAINE 54 146 7 131 597 UKRAINE

  • 1) Data shows channels performance from 1st of November 2016 to 30th of November 2016
  • 2) Data for channels belonging to same broadcaster are combined
  • 3) Only channels belonging to News Broadcasters are taken into considеration
  • 4) Only YouTube channels belonging to News&Politics category taken into consideration


YouTube individual "News" channels Worldwide Ranking by Views - November 2016 data 1) 2)


CHANNEL SUBSCRIBERS VIEWS COUNTRY UPLOADS REGISTERED
1 INDIATV 1 088 157 126 160 016 IN 92 672 26.8.2006
2 ABC NEWS 2 202 860 107 100 288 US 35 143 7.8.2006
3 NMF NEWS 402 935 87 936 998 IN 9 622 22.10.2013
4 THE NEXT NEWS NETWORK 369 225 75 346 515 US 10 437 9.6.2012
5 THE YOUNG TURKS 3 151 517 69 574 054 US 27 294 21.12.2005
6 CNN 1 685 909 67 814 057 US 131 112 2.10.2005
7 РОССИЯ 24 515 012 62 601 918 RU 49 891 20.1.2012
8 V6 NEWS 441 908 51 023 922 IN 56 876 26.1.2013
9 ABS-CBN NEWS 2 748 408 49 884 414 PH 50 044 22.10.2009
10 FOX NEWS 426 352 38 064 398 US 25 332 19.9.2006
11 НТВ 595 008 37 629 160 RU 22 441 11.8.2008
12 RT 1 969 383 29 820 227 RU 31 947 28.3.2007
13 NDTV 732 085 29 309 031 IN 54 565 8.5.2006
14 AL JAZEERA ARABIC 1 210 346 21 730 346 QA 74 661 26.3.2007
15 MSNBC 231 475 18 655 644 US 5 468 1.12.2011
16 КАНАЛ УКРАИНА 527 505 16 223 809 UA 9 249 7.5.2012
17 RT EN ESPAÑOL 696 939 15 970 664 RU 28 009 17.12.2009
18 CBS NEWS 294 669 14 976 156 US 50 795 27.9.2006
19 AL JAZEERA ENGLISH 1 076 889 14 819 180 QA 66 574 23.11.2006
20 СОЛОВЬЕВ 251 435 14 533 276 RU 538 9.9.2010
21 RT НА РУССКОМ 640 358 13 726 010 RU 25 042 26.9.2011
22 AL ARABIYA 1 115 123 13 564 265 SA 36 827 19.9.2006
23 NBC NEWS 323 933 12 432 117 US 473 19.7.2006
24 BBC NEWS 988 594 12 103 192 GB 5 508 8.4.2006
25 RT ARABIC 531 154 10 634 094 RU 38 337 5.7.2008

  • 1) Data shows channels performance from 1st of November 2016 to 30th of November 2016
  • 2) Only YouTube channels belonging to News&Politics category taken into consideration

The growth of "news content" channels on YouTube has been impressive in the last 6 months, fuelled by an ever changing daily actuality but also by major events such as the American presidential election. Our latest set of data shows that users tend to turn to YouTube to consume "live News" as well as short “News" videos treating a unique subject.


What is particularly interesting when looking at the November 2016 data set is the number of views generated by the main broadcasters across the world; while the biggest Indian and US network retain the first 2 positions, Russia is catching very quickly. The Russian VGTRK network especially has shown an incredible growth, standing currently at #3 News broadcaster in the world overall.


Their “Russia24” channel is the market leader in Russia enjoying a 10.6% share of News channels Russian views, but what is interesting is that their viewing numbers is considerable versus their number of subscribers, allowing us to think that the quality of the content is really high and that the full potential is yet to be reached.


It will be fascinating to look at the evolution of this YouTube category throughout 2017 as YouTube continues to evolve and expand, and how the different broadcasters in the different languages use this platform going forward.


Olivier Bernard, Kedoo Managing Director